The annual Freshman Convocation is an attendance requirement for all first-time freshman students. One of the highlights of the program is the freshman class's official Southern University induction ceremony. Students are expected to dress appropriately in black and white or black/white attire, unless otherwise informed. A motivational speaker is chosen for the occasion by the selection committee. The Chief Academic Officer leads the students in the Pledge to uphold the academic standards and traditions of the University. The activity is sponsored by the Center for Student Success as one of its retention objectives.