Sports Marketing Minor Competency-Based Program Learning Outcomes

Upon completion of the Sports Marketing minor, students will be able to:

1. Analyze sport consumer behavior and fan engagement patterns to identify market opportunities and inform strategic marketing decisions.
2. Evaluate the effectiveness of sport marketing campaigns using consumer insights, performance metrics, and market data.
3. Synthesize marketing and analytics data to develop evidence-based recommendations for sport organizations and athletes.
4. Design and deliver persuasive marketing messages tailored to diverse sport audiences, including fans, athletes, sponsors, and community stakeholders.
5. Apply negotiation and professional selling strategies to sport-related scenarios involving sponsorships, partnerships, and brand relationships.
6. Create integrated sport marketing and promotional strategies that align branding, digital media, and consumer engagement objectives.
7. Develop athlete branding frameworks that strategically position individuals for visibility, credibility, and long-term market value.
8. Critically evaluate ethical, legal, and cultural considerations in sport marketing decisions, including representation, equity, and social impact.
9. Collaborate and lead in team-based sport marketing projects, demonstrating strategic thinking, accountability, and professional judgment.