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Sport Marketing Minor - Course Requirements
Required Courses (15 Credit Hours)
- MKTG 300: Principles of Marketing
- MKTG 320: Consumer Behavior
- MKTG 335: Professional Selling
- MKTG 401: Sports Marketing
- MKTG 479: Athlete Marketing & Branding
Elective Courses (Choose One)
- MKTG 360: Digital Marketing & Promotion
- MKTG 450: Negotiation and Persuasion in Marketing
- MKTG 471: Marketing Analytics and Performance Tracking