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Sport Marketing Minor - Course Requirements

Required Courses (15 Credit Hours)

  • MKTG 300: Principles of Marketing
  • MKTG 320: Consumer Behavior
  • MKTG 335: Professional Selling
  • MKTG 401: Sports Marketing
  • MKTG 479: Athlete Marketing & Branding

Elective Courses (Choose One)

  • MKTG 360: Digital Marketing & Promotion
  • MKTG 450: Negotiation and Persuasion in Marketing
  • MKTG 471: Marketing Analytics and Performance Tracking