Southern has launched

 Southern University athletics has partnered with Dallas-based Advanced Online and has launched its online store, the department announced Thursday. will offer Jaguar fans a robust catalog of collegiate licensed apparel and specialty gifts which will directly impact the departments budget.

"Southern University Athletics is thrilled to enter into agreement with Advanced Online as the provider of our online store,," said Dr. William Broussard, director of athletics.

"They are an industry leader in providing a wide array of products, excellent service to customers and clients. This also gives us an opportunity to generate revenues to support SU Athletics and give alumni across the nation an opportunity to purchase a wider array of products than have ever been made available to them." will offer fans a special launch promotion which includes a 10 percent discount on all products purchased now through June 18.

Advanced-Online is a unique provider of Online Stores for the Collegiate and Corporate market with over 100 web sites for clients that include Lockheed Martin, Bell Helicopter, Fujitsu, Ball State, Marshall, North Texas, Big South, Southland Conference and many others.

Advanced-Online also manages the Southwestern Athletic Conference's online store,

“We at Advanced-Online are very excited about our relationship with Southern University. Our goal is to help raise funds for Athletics and to increase the brand awareness for Southern University.”

Advanced-Online specializes in providing technology for Online Stores, but is also an on-demand production model allowing Clients like Southern University to have access to over 800 products for purchase by their fans, alumni, donors and students - all produced and shipped in 24 hours. The Advanced-Online back order rate is by far the gold standard in the industry at below 1/4th of 1% of all items shipped.

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