To promote the development of the total student by enhancing the academic, cultural and social interactions of the Southern University student body.
To promote an environment where professionalism, competence, and team and community engagement encourages and inspires the campus community
To promote civic engagement where holistic community service is a key component of the campus community
To promote an environment that is welcoming of a broad, diverse spectrum of people and ideas that are essential to the success of the Jaguar Nation
To promote accountability, honesty, ethical practices, and communication in daily interactions