Department Overview
The Bachelor of Arts in Digital Media Arts at Southern University, Baton Rouge, is an interdisciplinary program developed in partnership with the Visual & Performing Arts and Mass Communication departments. Designed to equip students with both creative and technical skills, the program combines hands-on production experience with a strong foundation in theory, humanities, and digital technologies.
Students engage in collaborative, project-driven learning experiences across five specialized concentrations:
- Digital Screen Arts Production
- Recording Arts
- Visual Arts and Motion Graphics
- Digital Performance Fusion
- Digital Sports Production
Program Goals
The Digital Media Arts program nurtures students’ artistic voices while preparing them for careers in creative industries. The curriculum emphasizes interdisciplinary collaboration, ethical media practice, and real-world problem-solving.
Program Objectives
- Develop professional writing skills for various digital media formats
- Strengthen communication and teamwork in collaborative environments
- Build creative, theoretical, and technical competencies in digital media
- Gain deep specialization through a chosen concentration
Program Learning Outcomes
- Apply theoretical and practical knowledge to real-world media challenges
- Create innovative content for film, web, audio, and performance platforms
- Pursue graduate-level education or advanced industry training
- Collaborate across disciplines to develop professional-grade media projects
Curriculum Overview
The 120-credit hour curriculum blends general education with foundational and concentration-specific courses.
Digital Screen Arts Production
This concentration prepares students for careers in film, television, and digital video production. Students learn the full production pipeline, including:
- Directing and visual storytelling
- Cinematography and lighting
- Production planning, scheduling, and budgeting