Department Overview
The Bachelor of Arts in Digital Media Arts at Southern University, Baton Rouge, is an interdisciplinary program developed in partnership with the Visual & Performing Arts and Mass Communication departments. Designed to equip students with both creative and technical skills, the program combines hands-on production experience with a strong foundation in theory, humanities, and digital technologies.
Students engage in collaborative, project-driven learning experiences across five specialized concentrations:
- Digital Screen Arts Production
- Recording Arts
- Visual Arts and Motion Graphics
- Digital Performance Fusion
- Digital Sports Production
Program Goals
The Digital Media Arts program nurtures students’ artistic voices while preparing them for careers in creative industries. The curriculum emphasizes interdisciplinary collaboration, ethical media practice, and real-world problem-solving.
Program Objectives
- Develop professional writing skills for various digital media formats
- Strengthen communication and teamwork in collaborative environments
- Build creative, theoretical, and technical competencies in digital media
- Gain deep specialization through a chosen concentration
Program Learning Outcomes
- Apply theoretical and practical knowledge to real-world media challenges
- Create innovative content for film, web, audio, and performance platforms
- Pursue graduate-level education or advanced industry training
- Collaborate across disciplines to develop professional-grade media projects
Curriculum Overview
The 120-credit hour curriculum blends general education with foundational and concentration-specific courses. Early coursework includes:
- Intro to Digital Media
- Digital Storytelling
- Digital Video Editing
Program Concentrations
Digital Screen Arts Production
This concentration prepares students for careers in film, television, and digital video production. Students learn the full production pipeline, including:
- Directing and visual storytelling
- Cinematography and lighting
- Production planning, scheduling, and budgeting
Recording Arts
The Recording Arts concentration focuses on the science and artistry of sound. Students gain experience with:
- Studio recording using Pro Tools
- Audio engineering and mixing techniques
- Live sound reinforcement for concerts and events
Visual Arts and Motion Graphics
This concentration emphasizes digital design and animation. Students explore the intersection of art and technology through:
- 2D and 3D animation techniques
- Motion graphics for broadcast and social media
- Compositing and visual effects (VFX)
Digital Performance Fusion
A unique concentration focused on blending live performance with emerging technologies. Students develop creative and technical skills in:
- Interactive performance and installation art
- Lighting, projection, and stage design
- Multimedia performance integration
Digital Sports Production
This concentration equips students for the fast-paced world of live sports media. It includes:
- Live sports broadcasting and production
- Camera operations and control room workflows
- Sports graphics and data visualization